Viyella actually began as the world's first trademarked fabric, first woven in England by William Hollins & Co in 1893 from a blend of 55% wool and 45% cotton, in a twill weave. The name is from one of the main roads near the Hollins factory - the Via Gellia. Viyella grew in popularity quickly due to its durability and 'unshrinkable' quality, and was suitable for clothing such as winter shirts and pyjamas. The fabric became associated with the upper and upper middle class in Britain, as it didn't come cheaply.