Our American brands embody the rebellious spirit of American style and counterculture. Brands such as Stetson, Scully, and Rockmount are inspired by the American West and cowboy films; Bamboo Cay, Puanani, and Kalaheo are ideal for retro Hawaiian shirts with a rockabilly edge, and Alpha Industries, Dickies, and Schott all have reputations in the alternative fashion scene, thanks to their historical military and workwear associations.